sorry it has been a while - but as of late i have really not had a lot to say...at least not a lot to say that i want to say in a (semi) public forum like my blog...
in various conversations that i have been involved in over the past few days - my co-workers and i have been discussing the use of social media, mostly facebook, by companies as a way to further their brand success -
the major we see with this current trend is that most companies simply know they need to adopt a social media structure or plan - but they could not tell you how any of these currently popular platforms will help their brand...they just know they have to do it...sort of a "we don't want to be left behind - even though we don't know where we are going" mentality.
in conversations with our always amazing and witty creative department - i believe that jeremy said it best...
i have not made any friends on facebook...everyone i am friends with i became friends with or at least met in the real world...
it should be the same with brands! there is no brand in the world that should expect to friend people on facebook if there has been no real life interaction. only after you interface a brand or company into your real life, would you even remotely consider being associated with them in the virtual one.
brands that understand this and implement a pro-active customer service approach, focus on their consumer experience, continue to provide quality products and in general expend their effort in being a brand that people use, believe in and even genuinely like in the real world, are then able to translate that into a facebook and social media strategy that allows them to continue to extend their brand in the virtual realm...that my friends should be the focus of a social media strategy!
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1 comment:
I would agree with this. Working for a nonprofit, we are finding that everyone in the nonprofit world is freaking out, also, because although they aren't sure of the tangible, money-making benefits that Facebook, Twitter, LinkedIn, etc. will bring, no one wants to be out-of-the-loop. And the trickiest part is that even though you're a nonprofit organization, you're still a company, and you still want to have a strategy...which isn't always the easiest thing to do when you're short staffed as it is. Too bad all the for-profit companies are spending buttloads of money on contracting out people to help them with their social media strategies, because like you said, are they really going to develop new relationships...or just maintain and possibly improve relationships with their current customers?!!
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